Книги автора: Philip Kotler

The business classic, fully revised and updated for today's marketers The second edition of Kellogg …

Today, corporations are expected to give something back to their communities in the form of charitab…

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more …

Praise for The Shift «More than ever, the role of marketing has to be to drive profitable growth by …

This newly revised and updated edition of the classic resource on museum marketing and strategy prov…

Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Expe…

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing r…

Runtime: 50 minutesExperience a first-hand interview with the legendary Philip Kotler, American mark…

Today, corporations are expected to give something back to their communities in the form of charitab…

The most renowned figure in the world of marketing offers the new rules to the game for marketing pr…

The most renowned figure in the world of marketing offers the new rules to the game for marketing pr…

A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Cente…

This much-needed text offers an authoritative introduction to strategic marketing in health care and…

Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digi…

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive r…

Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis c…

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers no…

Businesses can do well by doing good – Kotler, Hessekiel, and Lee show you how! Marketing guru Phili…

Las nuevas tecnologías, las redes sociales y el marketing digital en general están revolucionando la…

Unternehmen, die sich heute gesellschaftliche Verantwortung (CSR) auf die Fahnen schreiben, haben fo…